Video Ads and Commercial Risk Assessment & Management 3

Question 1

A competitor files a lawsuit claiming a video ad contains footage that infringes their trademark. Which risk category does this fall under?

Accepted Answer

Legal and intellectual property risk

Answer

Trademark infringement lawsuits are classified under legal and intellectual property risk, which can result in injunctions and financial penalties.

Question 2

What does 'frequency capping' primarily help mitigate in video ad campaigns?

Accepted Answer

Creative burnout and audience fatigue risk

Answer

Frequency capping limits how often a single user sees an ad, reducing the risk of audience irritation and creative burnout that can harm brand perception.

Question 3

An agency runs video ads on a programmatic exchange without reviewing the publisher allow-list. What is the most significant risk?

Accepted Answer

Ads appearing on low-quality or unsafe websites

Answer

Without a vetted publisher allow-list, programmatic ads can appear on low-quality, unsafe, or brand-unsafe websites, creating reputational and compliance risks.

Question 4

Which scenario best illustrates 'third-party verification' as a risk management tool in video advertising?

Accepted Answer

Using an independent vendor like DoubleVerify or IAS to confirm viewability and brand safety

Answer

Third-party verification vendors like DoubleVerify and IAS independently confirm metrics such as viewability, brand safety, and invalid traffic.

Question 5

A video ad campaign uses a licensed music track. The license expires mid-campaign. What risk does this create?

Accepted Answer

Legal and licensing compliance risk

Answer

Continuing to run ads with expired music licenses creates legal liability, as unauthorized use of copyrighted material violates licensing agreements.

Video Ads and Commercial Practice Test

Video Ads and Commercial Practice Test

Video Ads and Commercial Risk Assessment & Management 3