A video ad achieves strong brand awareness lift among 18-34s but minimal lift among 35-54s. What should the media planner do next?
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A
Investigate whether the creative resonates with the 35-54 segment and consider tailored messaging
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B
Reduce frequency for 18-34s and reallocate budget to 35-54s without further research
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C
Declare the 35-54 demographic unreachable via video and exit that segment
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D
Increase the overall campaign budget to extend reach across both groups