Video Ads and Commercial Regulatory Frameworks & Compliance 2

Question 1

Under the FTC's revised endorsement guides, what must a social media influencer do when posting a sponsored video ad?

Accepted Answer

Disclose the material connection clearly and conspicuously

Answer

The FTC requires that any material connection between an endorser and a brand be disclosed in a clear and conspicuous manner that viewers cannot miss.

Question 2

The Children's Online Privacy Protection Act (COPPA) affects video ads primarily by restricting:

Accepted Answer

Behavioral targeting and data collection from children under 13

Answer

COPPA prohibits collecting personal information from children under 13 without verifiable parental consent, which severely limits behavioral targeting in ads directed at children.

Question 3

Which FTC standard governs whether an advertising claim is considered deceptive?

Accepted Answer

The claim is likely to mislead a reasonable consumer acting reasonably

Answer

The FTC's deception standard asks whether a reasonable consumer would likely be misled by the claim, even if the claim is technically true but misleading in context.

Question 4

When a video ad makes a health claim about a product, the FTC requires that claim to be:

Accepted Answer

Substantiated by competent and reliable scientific evidence

Answer

The FTC's substantiation standard requires advertisers to have competent and reliable scientific evidence before making health or efficacy claims in advertising.

Question 5

Under the CAN-SPAM Act, which element is REQUIRED in commercial video email campaigns?

Accepted Answer

A clear and conspicuous opt-out mechanism

Answer

CAN-SPAM mandates that every commercial email include a clear and conspicuous mechanism allowing recipients to opt out of future messages.

Video Ads and Commercial Practice Test

Video Ads and Commercial Practice Test

Video Ads and Commercial Regulatory Frameworks & Compliance 2