A junior copywriter proposes an ad headline that closely mimics a competitor's well-known slogan. A senior creative director's professional obligation is to:
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A
Approve it if the wording is not an exact word-for-word copy
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B
Flag the potential trademark and trade dress issue and require an original concept
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C
Submit it to the client and let the client's legal team decide
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D
Use it only in digital ads, where slogan protections do not apply