Video Ads and Commercial Commercial Ads 3

Question 1

What is the term for a brief, memorable phrase used repeatedly to identify a brand in commercials?

Accepted Answer

Tagline

Answer

A tagline is a concise slogan attached to a brand that reinforces its value proposition across campaigns.

Question 2

In a 30-second TV spot, approximately how many words can a voiceover comfortably deliver?

Accepted Answer

65–80 words

Answer

A natural, clear voiceover pace allows roughly 65–80 words in a 30-second commercial without sounding rushed.

Question 3

Which commercial technique uses everyday people rather than actors to build authenticity?

Accepted Answer

Man-on-the-street testimonial

Answer

Man-on-the-street testimonials feature real consumers reacting to a product, lending credibility through perceived authenticity.

Question 4

What does CPM stand for in commercial advertising metrics?

Accepted Answer

Cost Per Mille (thousand impressions)

Answer

CPM (Cost Per Mille) is the price an advertiser pays for one thousand impressions of their commercial.

Question 5

A commercial that deliberately avoids showing the product until the final seconds is using which strategy?

Accepted Answer

Teaser/reveal strategy

Answer

The teaser/reveal strategy builds curiosity and suspense, making the product unveil more memorable and impactful.

Video Ads and Commercial Practice Test