Video Ads and Commercial Audience Targeting & Segmentation

Question 1

Which targeting method uses browsing history and past purchase behavior to reach users most likely to convert on a video ad?

Accepted Answer

Behavioral targeting

Answer

Behavioral targeting leverages data on users' past online actions—such as browsing history and purchases—to serve ads to those most likely to respond positively.

Question 2

What is a 'lookalike audience' in video ad targeting?

Accepted Answer

Targeting users with similar traits to your existing best customers

Answer

Lookalike audience targeting identifies new potential customers who share characteristics with your highest-value existing customers, expanding reach while maintaining relevance.

Question 3

A video advertiser wants to reach users who searched for 'running shoes' in the past 30 days. Which targeting type best describes this approach?

Accepted Answer

Custom intent targeting

Answer

Custom intent targeting allows advertisers to define audiences based on specific keywords and URLs users have recently searched, going beyond broad category interests.

Question 4

Which of the following best defines frequency capping in video ad targeting?

Accepted Answer

Restricting the number of times one user sees the same ad in a given period

Answer

Frequency capping limits how many times a specific user is shown the same video ad within a defined time window, preventing ad fatigue and improving user experience.

Question 5

What distinguishes affinity audiences from in-market audiences in video ad platforms like YouTube?

Accepted Answer

Affinity audiences reflect long-term interests and lifestyles, while in-market audiences signal active purchase intent

Answer

Affinity audiences represent users' established passions and habits over time, while in-market audiences are users currently researching or considering a purchase in a specific category.

Video Ads and Commercial Practice Test

Video Ads and Commercial Practice Test

Video Ads and Commercial Audience Targeting & Segmentation