Video Ads and Commercial Video Ads and Commercial Media Planning & Buying 1

Question 1

What does 'GRP' (Gross Rating Point) measure in television advertising media planning?

Accepted Answer

The total delivery of an advertising schedule expressed as a percentage of the target audience

Answer

GRPs measure the total weight of a media schedule by multiplying reach by frequency, indicating the overall exposure delivered by the campaign.

Question 2

In digital video advertising, what is 'programmatic buying'?

Accepted Answer

Automated, data-driven purchasing of video ad inventory in real time

Answer

Programmatic buying uses algorithms and real-time bidding (RTB) to automatically purchase targeted video ad inventory across multiple platforms.

Question 3

What is 'dayparting' in video advertising media planning?

Accepted Answer

Scheduling ads to air during specific time blocks when the target audience is most active

Answer

Dayparting optimizes ad spend by concentrating delivery during time windows when the target demographic is most likely to be viewing, improving relevance and efficiency.

Question 4

What does 'CPM' stand for in video advertising, and what does it measure?

Accepted Answer

Cost Per Mille — the cost per one thousand ad impressions

Answer

CPM (Cost Per Mille, from Latin for thousand) is the standard metric for measuring the cost efficiency of reaching 1,000 viewers with an ad impression.

Question 5

In OTT (Over-the-Top) video advertising, what distinguishes a 'premium' placement from standard inventory?

Accepted Answer

Premium placements appear on high-traffic, brand-safe environments with guaranteed viewability

Answer

Premium OTT placements are curated, brand-safe environments on top-tier streaming services with higher viewability guarantees, commanding higher CPMs.

Video Ads and Commercial Practice Test

Video Ads and Commercial Practice Test

Video Ads and Commercial Video Ads and Commercial Media Planning & Buying 1