UX Survey Design and Quantitative Research 1

Question 1

What is the primary purpose of a Likert scale in UX surveys?

Accepted Answer

To capture degree of agreement or satisfaction on a continuum

Answer

Likert scales measure the intensity of attitudes or opinions on a continuum, typically from 'strongly disagree' to 'strongly agree', capturing nuance beyond simple yes/no answers.

Question 2

Which survey question format is most susceptible to acquiescence bias?

Accepted Answer

Agree/disagree statements

Answer

Agree/disagree statements are prone to acquiescence bias because respondents tend to agree with statements regardless of content, skewing results.

Question 3

What is the recommended placement for sensitive or personal questions within a UX survey?

Accepted Answer

Near the end after rapport is established

Answer

Sensitive questions are better placed near the end of surveys to allow trust and comfort to build before asking potentially uncomfortable questions.

Question 4

What does 'response rate' measure in survey research?

Accepted Answer

The percentage of invited participants who complete the survey

Answer

Response rate is the percentage of people who complete a survey out of all those invited to participate, indicating how representative the collected data may be.

Question 5

Which question type requires respondents to order items from most to least preferred?

Accepted Answer

Forced ranking question

Answer

Forced ranking questions require respondents to order items from most to least preferred, revealing relative preferences among options rather than independent ratings.

UX - Researcher Practice Test

UX - Researcher Practice Test

UX Survey Design and Quantitative Research 1