UX Survey Design and Quantitative Research 2

Question 1

What is the key difference between ordinal and interval data scales?

Accepted Answer

Ordinal data has ranked categories without equal intervals; interval data has equal intervals between values

Answer

Ordinal data ranks categories but doesn't guarantee equal spacing between them, while interval scales have consistent, equal intervals between values, enabling more powerful statistical analysis.

Question 2

What does a p-value below 0.05 indicate in quantitative UX research?

Accepted Answer

The result is statistically significant at the 95% confidence level

Answer

A p-value below 0.05 means there is less than a 5% probability the result occurred by chance, meeting the conventional threshold for statistical significance.

Question 3

What is the Net Promoter Score (NPS) primarily used to measure?

Accepted Answer

Customer loyalty and likelihood to recommend

Answer

NPS measures customer loyalty by asking how likely respondents are to recommend a product or service on a 0-10 scale, categorizing them as Promoters, Passives, or Detractors.

Question 4

What is a double-barreled question in survey design?

Accepted Answer

A question that asks about two different things simultaneously

Answer

A double-barreled question asks about two distinct issues at once, making it impossible to determine which part of the question the respondent is answering.

Question 5

What is the primary purpose of using a screener survey before a UX study?

Accepted Answer

To filter and recruit participants who meet specific study criteria

Answer

Screener surveys ensure that only qualified participants who match the target user profile are recruited, improving the validity and relevance of study findings.

UX - Researcher Practice Test

UX - Researcher Practice Test

UX Survey Design and Quantitative Research 2