UX Research Planning and Strategy 2

Question 1

What does a UX research roadmap typically communicate?

Accepted Answer

A timeline of planned research activities aligned with product development milestones

Answer

A research roadmap helps teams see when studies will happen, what questions they address, and how they connect to product decisions over time.

Question 2

Which of the following best describes 'generative research'?

Accepted Answer

Research that explores a problem space to inspire new ideas and design directions

Answer

Generative (or discovery) research is conducted early in the design process to understand user needs, contexts, and pain points before solutions are defined.

Question 3

What is 'evaluative research' in UX?

Accepted Answer

Research that assesses how well a design solution meets user needs

Answer

Evaluative research tests a design against real users to identify usability issues and validate design decisions.

Question 4

When should quantitative methods be prioritized over qualitative methods in a UX study?

Accepted Answer

When you need to measure the scale or frequency of a behavior across many users

Answer

Quantitative methods provide statistical confidence about how many users experience an issue, complementing qualitative findings about why.

Question 5

What is the role of assumptions mapping in research planning?

Accepted Answer

To identify and prioritize untested beliefs about users that carry the most risk

Answer

Assumptions mapping surfaces the riskiest beliefs a team holds about users or problems, helping researchers focus studies where uncertainty is highest.

UX - Researcher Practice Test

UX - Researcher Practice Test

UX Research Planning and Strategy 2