TICO - Travel Industry Council of Ontario Advertising and Pricing Standards Questions and Answers

Question 1

A TICO-registered travel agency places an online advertisement for a one-week all-inclusive vacation package.
The ad prominently displays a price of '$999 + taxes'.
Which TICO regulation does this advertisement violate?

Accepted Answer

The requirement for all-in pricing.

Answer

The rule regarding the use of the TICO logo.

Answer

The requirement to specify the travel wholesaler.

Answer

The rule against advertising prices in Canadian dollars.

Question 2

A travel agency is creating a large print advertisement for a local newspaper. According to Section 31 of Ontario Regulation 26/05, which of the following pieces of information MUST be included in the advertisement?

Accepted Answer

The agency's registered business name, address, and TICO registration number.

Answer

The agency's phone number and hours of operation.

Answer

The personal home address of the agency's manager.

Answer

The names of all certified travel counsellors employed by the agency.

Question 3

Which of the following statements about advertising travel services in Ontario is considered false, misleading, or deceptive under the Travel Industry Act, 2002?

Accepted Answer

Using a photo of a hotel's beachfront, when the advertised package is for a room with no view.

Answer

Advertising a 'from' price as long as a corresponding 'to' price and date range are also included.

Answer

Clearly stating that a mandatory counselling fee will be added to the advertised price.

Answer

Specifying that the advertised price is only available for a limited time.

Question 4

An Ontario travel agency wants to promote a 'Deal of the Day' on its Instagram story. Due to the limited space and temporary nature of the post, which information is NOT required on the individual story post itself?

Accepted Answer

The registrant's business address and TICO number.

Answer

The all-inclusive price of the travel service.

Answer

A brief, accurate description of the trip.

Answer

The name of the airline or cruise line, if applicable.

Question 5

A travel agency advertises a cruise with pricing 'From $1,200'. To be compliant with TICO's advertising standards, what else must the agency include in this representation?

Accepted Answer

A 'to' price and the applicable range of dates.

Answer

The price in US dollars for comparison.

Answer

A list of all possible optional shore excursions.

Answer

The previous, higher price of the cruise.

Question 6

A consumer sees an advertisement for a vacation package at a specific price. They contact the travel agency immediately to book it but are told the advertised price is no longer available. This practice is prohibited because the advertised price must be:

Accepted Answer

Available at the time the advertisement is accessible to the public.

Answer

Guaranteed for at least 72 hours after the ad is published.

Answer

The lowest price offered in the last 6 months.

Answer

Approved by the travel wholesaler before being advertised.

A TICO-registered travel agency places an online advertisement for a one-week all-inclusive vacation package.The ad prominently displays a price of '$999 + taxes'.Which TICO regulation does this advertisement violate?

A TICO-registered travel agency places an online advertisement for a one-week all-inclusive vacation package.
The ad prominently displays a price of '$999 + taxes'.
Which TICO regulation does this advertisement violate?