SMS Compliance and Legal Requirements Flashcards
6 cards from real Text Message Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 SMS Compliance and Legal Requirements flashcards as text
What must a business send after a consumer texts an opt-in keyword to a shortcode?
Answer: A compliant confirmation message with program name, frequency, opt-out instructions, and data rates disclosure
CTIA guidelines require a double opt-in or compliant single opt-in confirmation message that includes program name, message frequency, opt-out instructions, and a data rates disclaimer.
What does 'double opt-in' mean in SMS marketing?
Answer: The subscriber confirms their opt-in by replying YES after an initial confirmation message
Double opt-in requires the subscriber to confirm their enrollment by replying YES (or similar) to a confirmation message, providing stronger proof of consent.
Which entity oversees enforcement of the TCPA in the United States?
Answer: Federal Communications Commission (FCC)
The FCC is the primary regulator that enforces the TCPA and issues rules governing robocalls and commercial text message marketing.
What is The Campaign Registry (TCR) used for in US SMS marketing?
Answer: Registering brands and campaigns for 10DLC to gain carrier trust and improve deliverability
TCR is the central hub where US businesses register their brand and SMS campaigns to use 10DLC numbers, which reduces spam filtering and improves message deliverability.
Can a business use a purchased or rented phone number list for SMS marketing without obtaining fresh consent?
Answer: No, purchased lists do not have valid TCPA consent for SMS marketing
TCPA requires consent to be obtained directly from the consumer for your specific program; purchased list consent does not transfer and using such lists exposes businesses to significant legal liability.
What is a 'shortcode' in SMS marketing, and how does it differ from a long code?
Answer: A 5-6 digit number used for high-volume marketing campaigns, vs. a standard 10-digit phone number
Shortcodes are 5-6 digit numbers leased from carriers specifically for high-volume SMS marketing, while long codes are standard 10-digit numbers better suited for conversational or lower-volume messaging.
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