SMS Compliance and Legal Requirements Flashcards
6 cards from real Text Message Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 SMS Compliance and Legal Requirements flashcards as text
How quickly must a business honor an SMS opt-out request according to CTIA guidelines?
Answer: Immediately upon receipt
CTIA guidelines require businesses to honor opt-out requests immediately upon receipt and stop sending messages to that number right away.
What disclosure must appear when consumers sign up for SMS marketing via a web form?
Answer: Message frequency, data rates may apply, and opt-out instructions
Web forms collecting SMS opt-ins must disclose message frequency, that message and data rates may apply, and how to opt out to be TCPA-compliant.
Which of the following is prohibited content under US carrier guidelines for SMS marketing?
Answer: Cannabis product promotions sent to general audiences
US carriers prohibit SHAFT content (Sex, Hate, Alcohol, Firearms, Tobacco/Cannabis) from being sent through standard 10DLC or shared shortcode channels without special carrier approval.
What is '10DLC' in the context of US SMS marketing compliance?
Answer: 10-digit long codes registered with carriers for business messaging
10DLC (10-digit long code) refers to standard US phone numbers registered through The Campaign Registry (TCR) to legitimize business SMS traffic and improve deliverability.
Under TCPA, at what times are businesses generally restricted from sending marketing SMS messages?
Answer: Before 8 AM or after 9 PM in the recipient's local time zone
TCPA restricts calls and messages to residential lines before 8 AM or after 9 PM local time of the called party, and this standard is applied to SMS marketing as well.
What is the purpose of maintaining a 'suppression list' in SMS marketing?
Answer: To ensure opted-out numbers are never messaged again
A suppression list records all opted-out phone numbers so they are permanently excluded from future SMS sends, which is required for TCPA compliance.
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