SMS Campaign Strategy and Planning Flashcards
6 cards from real Text Message Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 SMS Campaign Strategy and Planning flashcards as text
What is 'A/B testing' in the context of SMS campaigns?
Answer: Sending two message variants to different subscriber segments to determine which performs better
A/B testing in SMS involves sending variant A to one subscriber segment and variant B to another, then analyzing metrics to identify which message copy, offer, or timing drives better results.
What is 'SMS re-engagement campaign' designed to accomplish?
Answer: Win back subscribers who have not interacted with messages over a defined period
A re-engagement campaign targets inactive subscribers with a compelling offer or message to revive their interest before deciding whether to remove them from the list.
What does 'personalization' in SMS marketing refer to?
Answer: Using subscriber data like first name, purchase history, or location to tailor message content
SMS personalization leverages data points such as name, location, browsing behavior, or past purchases to craft messages that feel relevant and individualized to each recipient.
What is the purpose of including a trackable URL shortener in an SMS marketing message?
Answer: To save characters, direct subscribers to content, and track click-through rates
Shortened, trackable URLs conserve precious character space, drive recipients to landing pages, and enable marketers to measure click-through rates and campaign ROI.
Why should SMS marketers segment their subscriber lists?
Answer: To send more relevant messages to specific groups, improving engagement and reducing opt-outs
List segmentation allows marketers to tailor messages based on subscriber demographics, behavior, or preferences, resulting in higher relevance, better engagement, and fewer opt-outs.
What is an 'SMS keyword campaign' and how does it work?
Answer: Subscribers text a specific word to a shortcode to opt in and receive an automated response or offer
In an SMS keyword campaign, the brand advertises a keyword (e.g., text SAVE to 12345) and when a subscriber texts it, they are automatically opted in and receive an instant automated response.
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