SMS Campaign Strategy and Planning Flashcards
6 cards from real Text Message Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 SMS Campaign Strategy and Planning flashcards as text
What is a 'triggered SMS' in marketing automation?
Answer: A message sent automatically when a subscriber performs a specific action or meets a condition
Triggered SMS messages are automated texts fired by specific subscriber behaviors or conditions, such as abandoning a cart, completing a purchase, or reaching a loyalty milestone.
Which metric best indicates whether your SMS opt-in growth strategy is working?
Answer: Net subscriber growth rate (new opt-ins minus opt-outs over a period)
Net subscriber growth rate shows whether your list is expanding or shrinking by accounting for both new opt-ins and opt-outs, revealing the true health of your acquisition strategy.
What is 'send time optimization' in SMS marketing platforms?
Answer: Using data to automatically send messages at the time each individual subscriber is most likely to engage
Send time optimization uses AI or historical engagement data to determine and schedule the ideal delivery time for each subscriber, maximizing open and conversion rates.
Why is message frequency management critical in SMS marketing strategy?
Answer: Sending too many messages increases opt-out rates and erodes subscriber trust
Over-messaging is the top reason subscribers opt out of SMS programs; maintaining an appropriate frequency keeps subscribers engaged without causing message fatigue.
What is the role of a 'welcome series' in an SMS marketing strategy?
Answer: To onboard new subscribers, set expectations, and deliver immediate value after opt-in
A welcome series introduces new subscribers to the brand, fulfills opt-in incentives, sets messaging frequency expectations, and begins building a relationship immediately after sign-up.
How does SMS marketing typically compare to email marketing in terms of open rates?
Answer: SMS has significantly higher open rates, averaging around 98% vs. 20-30% for email
SMS messages achieve approximately 98% open rates compared to email's 20-30%, largely because texts are read within minutes of receipt on a device people carry constantly.
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