SMS Audience Segmentation and Targeting Flashcards
6 cards from real Text Message Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 SMS Audience Segmentation and Targeting flashcards as text
What is 'demographic segmentation' in SMS marketing?
Answer: Dividing subscribers into groups based on characteristics like age, gender, income, or location
Demographic segmentation uses subscriber profile data to group people with similar characteristics, enabling brands to send more relevant, tailored messages that resonate with each group's unique needs.
What is 'behavioral segmentation' in the context of SMS marketing?
Answer: Grouping subscribers based on their actions such as purchase history, link clicks, or message engagement
Behavioral segmentation uses actions and engagement patterns—like what subscribers bought, which links they clicked, or how often they open messages—to group them and deliver highly relevant content.
What is 'geographic segmentation' used for in SMS campaigns?
Answer: Sending location-relevant messages to subscribers in specific cities, states, or regions
Geographic segmentation allows brands to send locally relevant messages—like regional promotions, store-specific events, or weather-triggered offers—that resonate more than generic national campaigns.
What is 'psychographic segmentation' and how can it improve SMS targeting?
Answer: Segmenting subscribers by lifestyle, values, interests, or opinions to send more personally resonant messages
Psychographic segmentation goes beyond demographics to group subscribers by shared values, interests, and lifestyles, enabling brands to craft messages that align with subscriber identities and motivations.
What is an 'RFM model' and how is it applied to SMS subscriber segmentation?
Answer: A framework that segments customers by Recency (last purchase), Frequency (purchase frequency), and Monetary (spend) value
RFM segmentation groups subscribers/customers by how recently they purchased, how often they buy, and how much they spend, allowing SMS marketers to tailor messages for high-value vs. at-risk customer groups.
What is a 'VIP segment' in SMS marketing and why is it important?
Answer: A high-value subscriber group that receives exclusive offers and early access to reward brand loyalty
A VIP segment targets the brand's most valuable customers with exclusive perks, first access to sales, and personalized offers, reinforcing loyalty and maximizing revenue from the highest-LTV subscribers.
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