SMS Analytics and Performance Metrics Flashcards
6 cards from real Text Message Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 SMS Analytics and Performance Metrics flashcards as text
What does 'delivery rate' measure in SMS marketing analytics?
Answer: The percentage of sent messages that were successfully delivered to recipients' devices
Delivery rate is calculated as the number of successfully delivered messages divided by total messages sent, indicating the health of your phone number list and sending infrastructure.
What is the 'click-through rate' (CTR) in an SMS campaign?
Answer: The percentage of message recipients who clicked a link included in the text
CTR measures engagement by dividing the number of link clicks by the number of messages delivered, showing how effectively the message motivated recipients to take action.
How is the 'opt-out rate' calculated for an SMS campaign?
Answer: Number of opt-outs divided by total messages sent, expressed as a percentage
Opt-out rate is calculated by dividing the number of subscribers who replied STOP (or equivalent) by the total messages sent in that campaign, expressed as a percentage.
What is considered a healthy opt-out rate benchmark for an SMS marketing campaign in the US?
Answer: Below 2-3%
Industry benchmarks suggest SMS opt-out rates below 2-3% per campaign indicate healthy list engagement; rates consistently above this signal frequency, relevance, or targeting issues.
What does 'conversion rate' measure in an SMS marketing campaign?
Answer: The percentage of message recipients who completed the desired action, such as making a purchase
Conversion rate tracks how many recipients took the intended action (purchase, sign-up, download) divided by total messages delivered, measuring the campaign's ultimate business impact.
What is 'revenue per message' (RPM) in SMS analytics?
Answer: Total revenue attributed to a campaign divided by the number of messages sent
Revenue per message (RPM) is calculated by dividing total campaign revenue by messages sent, providing a straightforward metric for the financial efficiency of each SMS sent.
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