SMS Analytics and Performance Metrics Flashcards
6 cards from real Text Message Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 SMS Analytics and Performance Metrics flashcards as text
What does 'subscriber lifetime value' (LTV) represent in SMS marketing?
Answer: The total revenue a subscriber generates over their entire time on your SMS list
Subscriber LTV estimates the total revenue a subscriber is expected to generate from the time they opt in until they opt out, helping justify subscriber acquisition costs.
What is 'list growth rate' and why is it an important SMS KPI?
Answer: The net percentage increase in subscribers over a period, showing whether the program is growing
List growth rate measures net subscriber growth (opt-ins minus opt-outs) as a percentage of list size, indicating whether your SMS program is gaining momentum or shrinking over time.
What does a high 'undelivered message' rate typically indicate?
Answer: Poor list quality with many invalid, ported, or landline numbers
High undelivered rates usually point to list quality issues, including disconnected numbers, landlines that cannot receive SMS, or numbers that have been ported away from their original carrier.
What is 'campaign ROI' and how is it calculated for SMS marketing?
Answer: (Revenue from campaign minus campaign cost) divided by campaign cost, expressed as a percentage
SMS campaign ROI is calculated as (revenue generated − campaign cost) ÷ campaign cost × 100, giving a percentage that shows the financial return on each dollar invested in the campaign.
What is 'response rate' in two-way SMS marketing analytics?
Answer: The percentage of message recipients who sent a reply to the message
Response rate measures the percentage of recipients who actively replied to a two-way SMS conversation or interactive campaign, indicating strong engagement and relevance.
Why should SMS marketers track 'cost per acquisition' (CPA) alongside conversion metrics?
Answer: To determine how much revenue is needed per conversion to make the campaign profitable
CPA reveals how much the brand spent to acquire each converting customer through SMS, allowing marketers to evaluate campaign efficiency and compare it against average order value or LTV.
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