Practices Flashcards
7 cards from real Text Message Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Practices flashcards as text
What is the best practice for honoring an opt-out request?
Answer: Process STOP requests immediately and stop messaging that number
Opt-outs must be honored promptly to respect subscribers and stay compliant.
Which practice improves SMS deliverability?
Answer: Use a properly registered number and avoid spam-triggering content
Registered numbers and clean, non-spammy content reduce carrier filtering.
What is a best practice regarding message frequency disclosure?
Answer: Tell subscribers the expected message frequency at opt-in
Disclosing frequency at opt-in sets expectations and reduces complaints.
What is a recommended practice for time-sensitive SMS offers?
Answer: Clearly state the deadline and send with enough lead time to act
Clear deadlines and adequate lead time make urgency offers actionable.
What is a best practice for combining SMS with other marketing channels?
Answer: Coordinate SMS with email and other channels for a consistent experience
Coordinated cross-channel messaging reinforces the brand and improves results.
Why should brands avoid sending too many promotional texts in a short period?
Answer: It leads to message fatigue and higher opt-out rates
Over-messaging causes fatigue and drives subscribers to opt out.
What is a best practice for the call to action in a marketing text?
Answer: Make it specific, clear, and easy to complete on mobile
A clear, mobile-friendly CTA drives the response the message is designed for.
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