Benefits Flashcards
7 cards from real Text Message Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Benefits flashcards as text
Which benefit makes SMS marketing especially effective for time-sensitive promotions?
Answer: Extremely high and fast open rates
SMS messages are typically opened within minutes, making them ideal for urgent, time-sensitive offers.
How does SMS marketing benefit businesses targeting customers without internet access?
Answer: It works on any mobile phone, including basic feature phones
SMS works on virtually all mobile phones without requiring internet or an app.
What cost-related benefit does SMS marketing typically offer small businesses?
Answer: Low cost per message with strong ROI
SMS campaigns are inexpensive per message and often deliver high return on investment.
Why is SMS considered a highly personal marketing channel?
Answer: Messages go to a device people keep close all day
Phones are personal devices carried constantly, giving SMS an intimate, direct reach.
Which engagement benefit is associated with SMS marketing compared to email?
Answer: Higher response and click-through rates
SMS generally sees far higher response and click-through rates than email.
How can SMS marketing improve customer retention?
Answer: By sending timely reminders, offers, and loyalty updates
Regular, relevant texts keep customers engaged and encourage repeat business.
What two-way communication benefit does SMS provide?
Answer: Customers can reply and interact directly
SMS allows customers to reply, enabling real-time, interactive conversations.
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