A customer raises an objection about price late in the sales process. Which supervisory coaching response is most effective?
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A
Train reps to immediately match any competitor's price
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B
Coach reps to reaffirm value delivered and explore the specific nature of the price concern
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C
Instruct reps to offer a limited-time discount without questioning the objection
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D
Advise reps to walk away if price objections arise at this stage