Storyboards Storyboard for Advertising and Marketing 2

Question 1

In advertising storyboards, what does 'super' or 'super title' notation mean?

Accepted Answer

Text or a graphic that is superimposed (overlaid) on the video frame, such as a tagline, price, or URL

Answer

'Super' is shorthand for superimposed text or graphic elements that appear over the video — commonly used for taglines, legal disclaimers, prices, and website addresses.

Question 2

What is a 'product hero shot' in an advertising storyboard?

Accepted Answer

A close-up panel showcasing the product prominently and attractively as the visual centerpiece

Answer

A product hero shot is a close-up or glamour shot of the product itself, designed to make it look as attractive and desirable as possible — a mandatory element in most product commercials.

Question 3

What is 'legal copy' as referenced in advertising storyboard annotations?

Accepted Answer

Required disclaimers, fine print, or regulatory text that must appear in the ad for compliance

Answer

Legal copy annotations in ad storyboards mark where mandated disclaimers, asterisk notes, or regulatory text must appear on screen to comply with advertising standards.

Question 4

What does 'VO' stand for in storyboard annotations and how is it used?

Accepted Answer

Voice Over — narration recorded separately and played over the visuals without the speaker on screen

Answer

VO (Voice Over) in storyboard annotations indicates dialogue or narration that is heard but the speaker is not seen on screen, common in advertising to describe product benefits.

Question 5

What is a 'mood board' in the advertising pre-production process and how does it relate to storyboarding?

Accepted Answer

A visual reference collage of tones, styles, and imagery used to establish the creative direction before storyboarding begins

Answer

A mood board is created before storyboarding to align on visual tone, color palette, lighting style, and aesthetic references — it directly informs how the storyboard artist renders the panels.

Storyboards Practice Test

Storyboards Practice Test

Storyboards Storyboard for Advertising and Marketing 2