Storyboards Storyboard for Advertising and Marketing 2 — Questions and Answers
Question 1: In advertising storyboards, what does 'super' or 'super title' notation mean?
- Text or a graphic that is superimposed (overlaid) on the video frame, such as a tagline, price, or URL (Correct answer)
- A superhero-themed advertising campaign
- A superior or premium version of the storyboard
- A supervisory approval signature on the panel
Correct answer: Text or a graphic that is superimposed (overlaid) on the video frame, such as a tagline, price, or URL
'Super' is shorthand for superimposed text or graphic elements that appear over the video — commonly used for taglines, legal disclaimers, prices, and website addresses.
Question 2: What is a 'product hero shot' in an advertising storyboard?
- A close-up panel showcasing the product prominently and attractively as the visual centerpiece (Correct answer)
- A shot of the brand spokesperson holding the product
- An extreme long shot showing the product in its natural environment
- A comparison panel showing the product against a competitor
Correct answer: A close-up panel showcasing the product prominently and attractively as the visual centerpiece
A product hero shot is a close-up or glamour shot of the product itself, designed to make it look as attractive and desirable as possible — a mandatory element in most product commercials.
Question 3: What is 'legal copy' as referenced in advertising storyboard annotations?
- Required disclaimers, fine print, or regulatory text that must appear in the ad for compliance (Correct answer)
- Copyright protection text on the storyboard itself
- The agency's legal review of the storyboard content
- Text confirming the ad has been approved by the legal department
Correct answer: Required disclaimers, fine print, or regulatory text that must appear in the ad for compliance
Legal copy annotations in ad storyboards mark where mandated disclaimers, asterisk notes, or regulatory text must appear on screen to comply with advertising standards.
Question 4: What does 'VO' stand for in storyboard annotations and how is it used?
- Voice Over — narration recorded separately and played over the visuals without the speaker on screen (Correct answer)
- Video Output — the technical spec for the final video file
- Visual Overlay — graphics placed over the image
- Version Override — a revised panel replacing an earlier draft
Correct answer: Voice Over — narration recorded separately and played over the visuals without the speaker on screen
VO (Voice Over) in storyboard annotations indicates dialogue or narration that is heard but the speaker is not seen on screen, common in advertising to describe product benefits.
Question 5: What is a 'mood board' in the advertising pre-production process and how does it relate to storyboarding?
- A visual reference collage of tones, styles, and imagery used to establish the creative direction before storyboarding begins (Correct answer)
- A board displaying the advertiser's emotional reaction to the storyboard
- A secondary storyboard showing alternative emotional approaches
- A tool used after storyboarding to evaluate audience mood response
Correct answer: A visual reference collage of tones, styles, and imagery used to establish the creative direction before storyboarding begins
A mood board is created before storyboarding to align on visual tone, color palette, lighting style, and aesthetic references — it directly informs how the storyboard artist renders the panels.
Question 6: What is a 'photomatics' (photomatic) and how does it differ from a drawn storyboard in advertising?
- A rough cut video assembled from stock or reference photographs instead of drawn illustrations, used to test ad concepts (Correct answer)
- A storyboard drawn with photorealistic illustrations
- A digital app for creating animated storyboards
- A printed booklet of the storyboard panels delivered to the client
Correct answer: A rough cut video assembled from stock or reference photographs instead of drawn illustrations, used to test ad concepts
A photomatic uses still photographs cut together in sequence to simulate the feel of a finished ad, allowing agencies to test concept and timing without the cost of full illustration or production.
Storyboards Storyboard for Advertising and Marketing 2
In advertising storyboards, what does 'super' or 'super title' notation mean?