Social Media Design Graphic Design 5

Question 1

What is 'typographic hierarchy' in a social media post?

Accepted Answer

Organizing text by size, weight, and style to guide readers from most to least important information

Answer

Typographic hierarchy uses variation in font size, weight, and style to communicate the relative importance of text elements.

Question 2

In social media design, what is an 'aspect ratio' and why does it matter?

Accepted Answer

The proportional relationship between an image's width and height, which determines fit on different platforms

Answer

Aspect ratio determines how an image is cropped or letterboxed on different platforms; using the correct ratio prevents unwanted cropping.

Question 3

What is a 'call to action' (CTA) element in a social media graphic?

Accepted Answer

A visually prominent design element that prompts the viewer to take a specific action

Answer

A CTA is a button, text, or visual prompt — like 'Shop Now' or 'Learn More' — designed to direct viewer behavior.

Question 4

What does 'leading' (pronounced 'ledding') mean in typography?

Accepted Answer

The vertical spacing between lines of text

Answer

Leading is the vertical distance between baselines of successive lines of text, affecting readability and visual density.

Question 5

Which technique involves placing a subject off-center using imaginary thirds of the frame to create a more dynamic social media image?

Accepted Answer

The rule of thirds

Answer

The rule of thirds divides the frame into a 3×3 grid and places key subjects at the intersections for a naturally balanced and engaging composition.

Social Media Design Practice Test