Social Media Advertising Technology & Digital Applications 5

Question 1

What does Apple's App Tracking Transparency (ATT) framework require app developers to do?

Accepted Answer

Ask users for explicit permission before tracking them across apps and websites

Answer

ATT mandates that apps display a permission prompt asking users to opt in to cross-app tracking before the IDFA can be accessed.

Question 2

What is SKAdNetwork (SKAN) and why is it important for mobile advertisers?

Accepted Answer

Apple's framework for privacy-preserving mobile ad attribution that doesn't expose user-level data

Answer

SKAdNetwork is Apple's attribution API that reports campaign-level conversion data without identifying individual users, becoming essential post-ATT.

Question 3

In Meta Ads, what is the 'Advantage+ Placements' setting?

Accepted Answer

An option that lets Meta's algorithm allocate budget across all eligible placements for best results

Answer

Advantage+ Placements (formerly Automatic Placements) allows Meta to distribute ads across Facebook, Instagram, Messenger, and Audience Network wherever performance is strongest.

Question 4

What is 'incrementality testing' in digital advertising?

Accepted Answer

A controlled experiment measuring the true causal lift ads provide over what would have happened organically

Answer

Incrementality tests use holdout groups to measure whether ads are actually causing conversions beyond what would have happened without advertising.

Question 5

What is a 'custom conversion' in Meta Ads Manager?

Accepted Answer

A conversion event defined by URL rules or standard events filtered by parameters

Answer

Custom conversions let advertisers define specific conversion actions using URL conditions or filtered standard events without adding extra pixel code.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Technology & Digital Applications 5