Social Media Advertising Technology & Digital Applications 4

Question 1

What is the key difference between a 'boosted post' and a 'Meta Ads Manager campaign' for the same content?

Accepted Answer

Ads Manager offers advanced targeting, bidding, and optimization options unavailable in boosting

Answer

Boosting is a simplified promotion tool, while Ads Manager gives full control over audiences, placements, bidding strategies, and campaign objectives.

Question 2

In programmatic advertising, what does a Demand-Side Platform (DSP) do?

Accepted Answer

Allows advertisers to buy ad impressions across multiple exchanges automatically

Answer

A DSP lets advertisers bid on and purchase ad inventory from multiple ad exchanges in real time through a single platform.

Question 3

What is 'frequency capping' in social media advertising?

Accepted Answer

Limiting how many times a specific user sees the same ad within a time period

Answer

Frequency capping prevents ad fatigue by limiting how often individual users are exposed to the same advertisement.

Question 4

Which technology enables 'retargeting' ads to follow users across different websites after they've visited your site?

Accepted Answer

Third-party cookies or pixel-based tracking tied to ad platforms

Answer

Retargeting relies on ad platform pixels (like Meta Pixel) or third-party cookies that identify users across the web and serve them relevant ads.

Question 5

What is a 'catalog' in the context of Meta dynamic ads?

Accepted Answer

A structured feed of products or inventory used to auto-populate dynamic ad creative

Answer

A Meta catalog is a data source containing product information (images, prices, descriptions) that dynamic ads pull from to show personalized products to each user.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Technology & Digital Applications 4