Social Media Advertising Technology & Digital Applications 3

Question 1

What is the purpose of the 'Conversions API' (CAPI) offered by Meta?

Accepted Answer

To send web and server events directly to Meta without relying on browser cookies

Answer

Meta's Conversions API allows businesses to send conversion signals from their server, improving data reliability in a cookieless environment.

Question 2

In Pinterest Ads, what is a 'Shopping Spotlight' ad?

Accepted Answer

A native ad format surfaced in the Pinterest search tab for in-market shoppers

Answer

Shopping Spotlight ads appear in Pinterest's search tab targeting users actively looking for products, driving high purchase intent traffic.

Question 3

What does 'deduplication' refer to in the context of Meta's Conversions API and browser pixel running simultaneously?

Accepted Answer

Preventing the same conversion event from being counted twice

Answer

When both the pixel and CAPI fire for the same event, Meta uses an event ID to deduplicate so the conversion is counted only once.

Question 4

Which Twitter/X ad format allows brands to place a promoted ad as the very first tweet users see when they open the app?

Accepted Answer

Timeline Takeover

Answer

Timeline Takeover guarantees the advertiser's Promoted Ad is the first ad a user sees when they open X for the day.

Question 5

In Snapchat Ads Manager, what is a 'Lens' ad?

Accepted Answer

An augmented reality experience users can interact with and share

Answer

Snapchat Lenses are AR ad units that overlay interactive 3D effects on the camera, encouraging user engagement and organic sharing.

Social Media Advertising Practice Test