Social Media Advertising Technology & Digital Applications 2

Question 1

What does the Meta Pixel's 'PageView' event automatically track?

Accepted Answer

Every page a user visits on your website

Answer

The PageView event fires on every page load by default, giving Meta data on site visits to optimize ad delivery.

Question 2

Which LinkedIn ad format allows advertisers to collect lead data directly within the platform without sending users to an external site?

Accepted Answer

Lead Gen Forms

Answer

LinkedIn Lead Gen Forms are pre-filled with profile data and submit leads without requiring a landing page visit.

Question 3

What is a TikTok Spark Ad?

Accepted Answer

A paid ad unit using an existing organic TikTok post as the creative

Answer

Spark Ads let brands boost organic TikTok posts (their own or creator posts with permission) as paid promotions.

Question 4

In Google Tag Manager, what is a 'trigger'?

Accepted Answer

A condition that determines when a tag fires

Answer

Triggers define the rules (e.g., page views, clicks, form submissions) that cause a tag to execute.

Question 5

What is the primary advantage of using server-side tracking over browser-side (client-side) pixel tracking?

Accepted Answer

It bypasses ad blockers and iOS privacy restrictions

Answer

Server-side tracking sends conversion data from your server directly to ad platforms, avoiding browser-level blocks and cookie restrictions.

Social Media Advertising Practice Test