Social Media Advertising Social Media Advertising MCQ 2

Question 1

Which Facebook ad objective should you choose when your primary goal is to get users to install your mobile app?

Accepted Answer

App Installs

Answer

The App Installs objective is specifically designed to drive users to download and install your mobile application.

Question 2

What is a 'lookalike audience' in social media advertising?

Accepted Answer

An audience that shares characteristics with your existing customers

Answer

A lookalike audience is built by the platform to find new users who share similar traits and behaviors with your existing customer base.

Question 3

On LinkedIn Ads, which ad format allows you to send personalized messages directly to a prospect's LinkedIn inbox?

Accepted Answer

Message Ads

Answer

Message Ads (formerly Sponsored InMail) are delivered directly to LinkedIn members' messaging inboxes for personalized outreach.

Question 4

What does 'frequency capping' accomplish in a social media ad campaign?

Accepted Answer

It restricts how often one user sees your ad

Answer

Frequency capping limits the number of times a single user is shown your ad within a given time period to prevent ad fatigue.

Question 5

Which metric best measures the percentage of people who clicked your ad after seeing it?

Accepted Answer

CTR

Answer

Click-Through Rate (CTR) is calculated as clicks divided by impressions, showing the percentage of viewers who clicked the ad.

Social Media Advertising Practice Test