Social Media Advertising Social Media Advertising Creative & Ad Formats

Question 1

Which Facebook ad format allows advertisers to showcase multiple images or videos in a single ad unit, each with its own headline, link, and CTA?

Accepted Answer

Carousel ad

Answer

Carousel ads display up to 10 images or videos in a swipeable format, each card having its own link, headline, and call-to-action.

Question 2

What is the standard aspect ratio recommended for Instagram Stories and Reels ads to fill the full mobile screen?

Accepted Answer

9:16

Answer

9:16 is the vertical full-screen aspect ratio that fills the entire mobile display, which is required for Stories and Reels placements.

Question 3

Which LinkedIn ad format delivers a personalized sponsored message directly to a member's LinkedIn inbox?

Accepted Answer

Message Ads (formerly Sponsored InMail)

Answer

Message Ads (formerly Sponsored InMail) are delivered directly to LinkedIn members' inboxes, enabling personalized direct outreach at scale.

Question 4

What is a TikTok 'TopView' ad?

Accepted Answer

A full-screen ad that appears when a user first opens the TikTok app

Answer

TopView ads are full-screen, sound-on video ads that appear immediately when a user opens the TikTok app, ensuring maximum visibility.

Question 5

Facebook Collection ads are primarily designed to do which of the following?

Accepted Answer

Enable mobile users to browse and discover products through a full-screen Instant Experience

Answer

Collection ads feature a cover image or video followed by product images; tapping opens an Instant Experience where users can browse a product catalog without leaving Facebook.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Social Media Advertising Creative & Ad Formats