Social Media Advertising Social Media Advertising 5

Question 1

What is 'programmatic advertising' in the context of social media and digital ads?

Accepted Answer

Automated buying and selling of ad inventory using real-time bidding technology

Answer

Programmatic advertising uses automated technology and real-time bidding (RTB) to purchase digital ad inventory, enabling precise targeting at scale.

Question 2

Which of the following best describes a 'conversion funnel' in social media advertising?

Accepted Answer

The stages a prospect moves through from awareness to completing a desired action

Answer

A conversion funnel maps the customer journey stages — typically Awareness, Consideration, and Conversion — that marketers align ad campaigns to at each level.

Question 3

What is 'native advertising' on social platforms?

Accepted Answer

Paid content designed to match the look and feel of the platform's organic content

Answer

Native advertising blends with surrounding organic content in format and style, making it feel less intrusive — sponsored posts in a news feed are a prime example.

Question 4

What is the key difference between 'reach' and 'impressions' in social advertising metrics?

Accepted Answer

Reach counts unique users; impressions count total ad views including repeats

Answer

Reach measures the number of unique individuals who saw your ad, while impressions count the total number of times the ad was displayed, including multiple views by the same person.

Question 5

When should an advertiser use 'Advantage+ Shopping Campaigns' (ASC) on Meta?

Accepted Answer

When they want Meta's AI to automate targeting, placements, and creative delivery for e-commerce

Answer

Advantage+ Shopping Campaigns use Meta's machine learning to automate audience targeting, creative combinations, and placements, optimizing for e-commerce conversions with minimal manual input.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Social Media Advertising 5