Social Media Advertising Social Media Advertising 2

Question 1

What does 'frequency capping' mean in social media advertising?

Accepted Answer

Limiting how often one user sees the same ad

Answer

Frequency capping limits the number of times a single user is shown the same ad within a given time period to prevent ad fatigue.

Question 2

Which metric best measures how compelling an ad's creative is at driving action?

Accepted Answer

Click-Through Rate (CTR)

Answer

CTR measures the percentage of people who clicked the ad after seeing it, directly reflecting creative effectiveness at driving action.

Question 3

What is a 'lookalike audience' in Facebook Ads?

Accepted Answer

A group of users who share traits with your existing customers

Answer

A lookalike audience is created by Facebook's algorithm to find new users who share demographic and behavioral traits with a source audience like your customer list.

Question 4

On LinkedIn Ads, which targeting option is unique compared to most other platforms?

Accepted Answer

Job title and company size targeting

Answer

LinkedIn uniquely offers professional targeting such as job title, seniority, industry, and company size, making it ideal for B2B advertising.

Question 5

What is the primary purpose of a 'dark post' on social media?

Accepted Answer

To run paid ads that don't appear on your public page timeline

Answer

Dark posts (unpublished page posts) are paid ads that are only visible to targeted audiences and do not appear on your public brand page.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Social Media Advertising 2