Social Media Advertising Risk Assessment & Management 5

Question 1

What is 'attribution risk' in social media advertising?

Accepted Answer

The risk of crediting conversions to the wrong channel, leading to poor budget decisions

Answer

Attribution risk occurs when flawed attribution models misallocate credit for conversions, causing you to over-invest in underperforming channels.

Question 2

An advertiser runs social media ads promoting a health supplement with unverified claims like 'cures diabetes.' What is the PRIMARY risk?

Accepted Answer

FTC enforcement action and platform policy violation

Answer

The FTC prohibits deceptive health claims in advertising, and social platforms ban unsubstantiated medical claims, creating serious legal and account-level risks.

Question 3

What is 'lookalike audience' risk when used improperly?

Accepted Answer

Accidentally including protected class characteristics as seed signals, enabling discriminatory targeting

Answer

If a seed audience correlates with protected characteristics (race, religion, etc.), a lookalike audience can replicate that bias and violate anti-discrimination laws.

Question 4

A social media ad campaign for a financial product fails to include required disclosures mandated by the SEC. What type of risk is this?

Accepted Answer

Regulatory and compliance risk

Answer

Omitting SEC-required disclosures in financial advertising constitutes regulatory non-compliance, which can result in fines and campaign suspension.

Question 5

Why is using a single creative across all social media platforms considered a risk management gap?

Accepted Answer

Different platforms have different audiences, formats, and contexts, so one creative may perform poorly or violate policies on some

Answer

Platform-specific audience expectations and technical specifications mean a one-size-fits-all creative often underperforms or violates policies on certain channels.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Risk Assessment & Management 5