Social Media Advertising Research & Evidence-Based Practice 2

Question 1

A brand runs identical ads on Facebook and Instagram simultaneously. What research method is being used to compare platform performance?

Accepted Answer

Cross-platform A/B test

Answer

Running identical ads on multiple platforms simultaneously to compare results is a cross-platform A/B test.

Question 2

Which metric is most reliable for measuring the long-term brand lift impact of a social media ad campaign?

Accepted Answer

Brand lift survey results

Answer

Brand lift surveys measure changes in consumer perception and awareness, making them the most reliable metric for long-term brand impact.

Question 3

A researcher wants to understand WHY users ignore certain social ads. Which method provides the deepest qualitative insight?

Accepted Answer

In-depth user interviews

Answer

In-depth user interviews uncover motivations, attitudes, and reasoning that quantitative data cannot reveal.

Question 4

What does a statistically significant p-value of less than 0.05 indicate in a social ad experiment?

Accepted Answer

Results are likely not due to chance

Answer

A p-value below 0.05 means there is less than a 5% probability the observed results occurred by random chance.

Question 5

An advertiser uses past campaign data to predict future ad performance. This is an example of:

Accepted Answer

Predictive analytics

Answer

Predictive analytics uses historical data and statistical models to forecast future outcomes.

Social Media Advertising Practice Test