Social Media Advertising Regulatory Frameworks & Compliance 3

Question 1

A brand runs retargeting ads using a pixel. Under GDPR, what must happen before the pixel fires for EU website visitors?

Accepted Answer

Visitors must give freely-given, specific, informed, and unambiguous consent

Answer

GDPR requires explicit, informed consent before non-essential cookies or tracking pixels can collect data from EU visitors.

Question 2

Which term describes the requirement that social media platforms must label AI-generated content used in political ads in the U.S.?

Accepted Answer

Synthetic media disclosure

Answer

Synthetic media disclosure requirements mandate that political advertisers reveal when AI-generated imagery, audio, or video is used in ads.

Question 3

Under the Telephone Consumer Protection Act (TCPA), which action requires prior express written consent?

Accepted Answer

Using an autodialer to send marketing text messages

Answer

The TCPA requires prior express written consent before using an automatic telephone dialing system (autodialer) to send marketing SMS messages.

Question 4

What does NAI (Network Advertising Initiative) self-regulatory membership primarily require of ad networks?

Accepted Answer

Providing opt-out tools for interest-based advertising

Answer

NAI members must provide consumers with a meaningful opt-out from interest-based advertising as part of the industry self-regulatory framework.

Question 5

A pharmaceutical company runs social media ads promoting a prescription drug. Which regulatory body has jurisdiction over the ad claims?

Accepted Answer

Both FTC and FDA

Answer

Both the FDA (regulating drug claims and fair balance requirements) and the FTC (regulating deceptive advertising) have authority over prescription drug advertising.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Regulatory Frameworks & Compliance 3