A social advertising professional is asked to create ads that exploit users' fear of missing out (FOMO) with false scarcity claims. What should they do?
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A
Proceed if the client signs off on the copy
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B
Decline and explain that false scarcity claims violate FTC deceptive advertising standards
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C
Use the claims only on Instagram Stories where they disappear quickly
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D
Reduce the claims slightly but keep the core message