Social Media Advertising Professional Standards & Competencies 2

Question 1

A client asks you to run ads targeting a competitor's branded keywords on social media. What is the most professionally appropriate response?

Accepted Answer

Review platform policies and advise on permissible conquest targeting strategies

Answer

Conquest targeting is generally permitted on most platforms, but professionals should review each platform's specific policies and advise clients on compliant approaches.

Question 2

Which metric best demonstrates a social media ad campaign's contribution to business outcomes rather than just media performance?

Accepted Answer

Return on ad spend (ROAS)

Answer

ROAS directly ties advertising spend to revenue generated, connecting media performance to real business outcomes.

Question 3

What is the primary purpose of a media brief in a social advertising engagement?

Accepted Answer

To align stakeholders on objectives, audience, budget, and KPIs before execution

Answer

A media brief establishes shared understanding of goals, target audience, budget constraints, and success metrics before any work begins.

Question 4

A social media advertiser discovers mid-campaign that their audience targeting was accidentally set to exclude a key demographic. What is the professional first step?

Accepted Answer

Pause the campaign, correct the targeting, and notify the client immediately

Answer

Professional standards require transparency with clients and prompt corrective action to minimize harm from errors.

Question 5

Under FTC guidelines, what must an advertiser do when a paid social media post features an endorsement from an influencer?

Accepted Answer

Ensure the material connection between the brand and influencer is clearly disclosed

Answer

FTC guidelines require clear and conspicuous disclosure of any material connection, regardless of payment amount or content format.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Professional Standards & Competencies 2