Social Media Advertising Case Studies & Practical Application 5

Question 1

A wine subscription service wants to advertise on Facebook. Their ads keep getting rejected. What is the most likely policy issue they must address?

Accepted Answer

Alcohol ads must target users 21+ and comply with local laws; missing age-gating likely caused rejection

Answer

Meta requires alcohol advertisers to use age-targeting (21+ in the US) and comply with local alcohol advertising laws to run ads.

Question 2

A SaaS company runs a LinkedIn Lead Gen Form campaign and collects 500 leads at $12 CPA. Sales reports only 5% are qualified. What is the primary lever to improve lead quality without abandoning Lead Gen Forms?

Accepted Answer

Add qualifying questions to the form and tighten audience targeting to higher-intent job titles

Answer

Adding a qualifying question (e.g., company size, current tool) filters out low-intent leads while audience refinement ensures better-fit prospects see the ad.

Question 3

A consumer electronics brand runs a Facebook campaign and notices that 70% of conversions are attributed to view-through within a 1-day window. Their sales team is skeptical of these numbers. Why might the skepticism be justified?

Accepted Answer

View-through attribution counts conversions from users who only saw an ad without clicking, potentially crediting Facebook for purchases driven by other channels

Answer

View-through attribution can over-credit Facebook by claiming conversions from users who saw an ad but converted via search, email, or direct traffic.

Question 4

A fast-fashion retailer runs Snapchat AR Try-On ads for sunglasses. Engagement time averages 18 seconds. What is the best next step to monetize this engagement?

Accepted Answer

Add a direct 'Shop Now' CTA within the AR experience to convert engagement into purchases

Answer

High AR engagement signals strong product interest; a contextual CTA within the experience captures purchase intent at peak engagement.

Question 5

A nonprofit runs a cause-awareness campaign on Twitter/X using Promoted Tweets. Retweet volume is high, but website traffic from the campaign is negligible. What campaign setting change would most directly fix this?

Accepted Answer

Switch to a Website Clicks or Conversions objective with a clear URL link card

Answer

Optimizing for engagement (retweets) keeps users on Twitter; switching to a Website Clicks objective aligns the bid strategy and CTA with driving off-platform traffic.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Case Studies & Practical Application 5