Social Media Advertising Case Studies & Practical Application 4

Question 1

A fintech startup launches LinkedIn ads targeting CFOs at companies with 500+ employees. After 30 days, impressions are very low despite a $5,000 budget. What is the most likely cause?

Accepted Answer

The audience is too narrow; LinkedIn's minimum recommended audience is 50,000 members for scaled delivery

Answer

Hyper-narrow B2B audiences on LinkedIn fall below the threshold needed for consistent delivery, causing underdelivery even with adequate budget.

Question 2

A media company runs Facebook video ads and tracks 3-second vs. 15-second video views. The 3-second view rate is 60%, but 15-second view rate is 8%. What does this gap most likely indicate?

Accepted Answer

The content loses viewer interest quickly after the opening; the hook is not sustained through the video body

Answer

A large drop from 3-second to 15-second views means the creative hooks viewers but fails to maintain engagement beyond the opening.

Question 3

A software company's Google Display campaigns are cannibalizing their social retargeting by targeting the same users. What is the best structural fix?

Accepted Answer

Apply customer match exclusions or audience exclusions on social campaigns to deduplicate overlap

Answer

Cross-channel audience exclusions prevent the same users from being retargeted by both channels, reducing wasted spend and attribution overlap.

Question 4

A restaurant chain runs geo-targeted Facebook ads within a 5-mile radius of each location. One location in a dense urban area has CPMs 3x higher than suburban locations. What explains this?

Accepted Answer

Urban areas have more advertisers competing for the same dense zip codes, driving up auction CPMs

Answer

Dense urban areas concentrate many advertisers targeting the same geography, intensifying auction competition and raising CPMs.

Question 5

An apparel brand runs an influencer campaign on Instagram. The influencer has 500K followers, but the branded posts generate only 200 link clicks. What metric should the brand have prioritized during influencer selection?

Accepted Answer

Engagement rate and past campaign conversion performance (swipe-up or link click rates)

Answer

Follower count alone does not predict conversion; past engagement rate and proven link-click history are far stronger predictors of campaign ROI.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Case Studies & Practical Application 4