Social Media Advertising Social Media Advertising Audience Targeting & Segmentation

Question 1

What is 'custom audience' targeting on Meta Ads?

Accepted Answer

Audiences created from your own data sources such as customer lists, website visitors, or app users

Answer

Custom audiences on Meta are built from first-party data—customer email lists, website pixel data, or app activity—allowing advertisers to target known contacts or visitors.

Question 2

What is 'behavioral targeting' in social media advertising?

Accepted Answer

Targeting users based on their online actions, purchase history, and device usage patterns

Answer

Behavioral targeting uses data on users' past actions—browsing, purchasing, app usage—to serve ads to people most likely to be interested in the product or service.

Question 3

What is 'interest-based targeting' in social media advertising?

Accepted Answer

Reaching users based on topics, pages, and content they have engaged with on the platform

Answer

Interest-based targeting on platforms like Meta and Pinterest uses engagement signals—liked pages, followed topics, interacted content—to infer and target user interests.

Question 4

Which targeting option allows LinkedIn advertisers to reach users based on their professional attributes?

Accepted Answer

Job title, industry, seniority, and company size targeting

Answer

LinkedIn's unique value is its professional data, enabling advertisers to target by job title, function, seniority, company size, industry, and skills.

Question 5

What does 'retargeting' (remarketing) mean in social media advertising?

Accepted Answer

Showing ads to users who have previously interacted with your brand but haven't converted

Answer

Retargeting serves ads to users who have already engaged with your brand—visited your website, viewed a product, or watched a video—to bring them back and drive conversion.

Social Media Advertising Practice Test

Social Media Advertising Practice Test

Social Media Advertising Social Media Advertising Audience Targeting & Segmentation