SEM PPC Campaign Management 2

Question 1

What does 'impression share' measure in a PPC campaign?

Accepted Answer

The percentage of times your ads were shown out of the total eligible impressions

Answer

Impression share is the percentage of impressions your ads received compared to the total number they were eligible for.

Question 2

In Google Ads, what is the purpose of 'ad scheduling' (also called dayparting)?

Accepted Answer

To control which days and hours your ads are eligible to appear

Answer

Ad scheduling lets advertisers restrict or adjust bids for specific days and times to reach audiences when they are most likely to convert.

Question 3

A campaign has a CTR of 5% and 2,000 impressions. How many clicks did it receive?

Accepted Answer

100

Answer

CTR × Impressions = Clicks; 5% × 2,000 = 100 clicks.

Question 4

What is 'remarketing' in the context of PPC advertising?

Accepted Answer

Showing ads to users who previously visited your website or app

Answer

Remarketing targets past visitors with tailored ads to encourage them to return and complete a conversion.

Question 5

Which bidding strategy automatically sets bids to maximize the number of conversions within a set budget?

Accepted Answer

Maximize Conversions

Answer

Maximize Conversions uses machine learning to get as many conversions as possible within the campaign's daily budget.

SEM - Search Engine Marketing Practice Test