SEM Performance Analytics 2

Question 1

Which metric measures the percentage of ad clicks that result in a desired conversion action?

Accepted Answer

Conversion Rate

Answer

Conversion rate is calculated as conversions divided by clicks, showing how effectively clicks turn into desired actions.

Question 2

An advertiser's campaign has a 5% CTR and a 2% conversion rate. If they receive 10,000 impressions, how many conversions do they get?

Accepted Answer

10

Answer

10,000 impressions × 5% CTR = 500 clicks, then 500 clicks × 2% CVR = 10 conversions.

Question 3

What does a high Impression Share but low CTR most likely indicate?

Accepted Answer

Ads are showing frequently but not compelling enough to click

Answer

High impression share means ads appear often, but low CTR signals the ad copy or targeting isn't resonating with users.

Question 4

Which Google Ads report would you use to identify which search terms are triggering your ads?

Accepted Answer

Search Terms Report

Answer

The Search Terms Report shows the actual queries users typed that matched your keywords and triggered your ads.

Question 5

What is 'View-Through Conversion' in Google Ads?

Accepted Answer

A conversion from a user who saw but did not click a display ad before converting

Answer

View-through conversions occur when a user sees your display ad, doesn't click, but later converts within the conversion window.

SEM - Search Engine Marketing Practice Test