SEM Test 2

Question 1

The mathematical formula used by the Google Algorithm, which determines which results are displayed for a given search query or phrase, is _______.

Accepted Answer

Unknown and Ever-changing

Answer

Known and Static

Answer

Unknown and Static

Answer

Known and Ever-changing

Question 2

Which of the following is used by many search engines as the name of a website in a list of search results, is displayed at the top of a web browser, and defines a web page?

Accepted Answer

HTML Title Tag

Answer

Meta Description Tag

Answer

Meta Keyword Tag

Question 3

Why is it crucial to have the customer identify their top 5 rivals when creating an SEO strategy and having a thorough understanding of the client?

Accepted Answer

To compare them to the top 5 keyword competitors

Answer

To find strategies that work to copy for their own

Answer

To have a set list of companies to match for marketing strategies

Answer

To get the client to face the reality that they do not operate in a void

Question 4

Which of the following text is NOT readable by search engine spiders:

Accepted Answer

All of the above

Answer

Flash

Answer

Ajax

Answer

Java script

Question 5

Creating or improving website content so that it is pertinent to chosen keyword phrases and offers users genuine value and information is known as:

Accepted Answer

On-Page Optimization

Answer

Site-Wide Optimization

Answer

Information Architechture

Question 6

A website page that can be reached via several different URLs is problematic for SEO. What sort of issue is it?

Accepted Answer

A duplicate content issue

Answer

A coding issue

Answer

An indexing problem

Answer

A usability issue

Question 7

Over the past few years, the effect of social media on SEO rankings has ________.

Accepted Answer

Increased considerably

Answer

Decreased considerably

Answer

Increased slightly

Answer

Stayed the same

Question 8

Which issue is resolved with 301 redirects?

Accepted Answer

Multiple URL Paths

Answer

Sessions IDs

Answer

Tracking Codes

Answer

Print Pages

Question 9

In terms of information architecture, mean:

Accepted Answer

The manner in which content is divided into thematic sections within a Web site

Answer

The HTML code and the particular organization used to build the site

Answer

Research and analytics supporting the information presented to the users of a Web site

Answer

An artistic design of the site

Question 10

Search engines use the following tag to discover the intended URL for each given web page:

Accepted Answer

REL=Canonical

Answer

< meta name=”robots”content=”NOODP,NOYDIR”/>

Answer

Robots.txt

Answer

ALT+F4