SEM Test 1

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A "long tail" keyword is what?

Correct! Wrong!

Explanation:
Consider the tail of all the keywords that might be utilized to find your page. These common, general phrases are described by the short tail. Since there won't be many of them, the tern has a "short" tail. On the other hand, those specialized, limited phrases are described by the long tail. Because there are so many more of them, the tail is called "long."

Which of the following options enables you to test out search traffic for terms for which you don't already rank in organic search results:

Correct! Wrong!

Explanation:
"wide match" enables you to target keyword variants that you may not have considered yet, PPC data is a great source for fresh keywords for your organic campaign.

Which of the following is NOT crucial to Search Engine Optimization?

Correct! Wrong!

Explanation:
For SEO purposes, keywords, page tags, and inbound links (links TO your website) are essential. Outbound links, or connections that lead FROM your website to another website, aren't very important because most people use them to link back to your website.

What is the search engine's primary goal in providing results?

Correct! Wrong!

Correct answer:
A good user experience

What factor counts the amount of visits a search engine generates?

Correct! Wrong!

Explanation:
One of the greatest ways to assess the success of marketing efforts and advertising campaigns is to measure website traffic using a free service like Google Analytics, which displays the size of the audience you may draw. A tracking code on your website is all you need to get started.exchange for a guarantee that the site would appear in the results for a given set of search phrases. An online store selling baseball trading cards, for instance, could pay a search engine to make sure that its site appears in the search results when a customer types in "antique baseball cards."

What does SERP have to do with search marketing?

Correct! Wrong!

Explanation:
Search Engine Results Page, or SERP for short, is what appears when you enter a term or phrase into Google or another search engine.

What is one or more of the technological problems that might affect the success of your linking?

Correct! Wrong!

Correct answer:
All the above

Which of the subsequent ensures page indexing?

Correct! Wrong!

Explanation:
In a search engine marketing strategy known as paid inclusion, a website pays a fee to a search engine in exchange for a guarantee that the site would appear in the results for a given set of search phrases. An online store selling baseball trading cards, for instance, could pay a search engine to make sure that its site appears in the search results when a customer types in "antique baseball cards."

Why is SEO crucial to video optimization?

Correct! Wrong!

Explanation:
Google receives 25% of its total searches from YouTube, whose pages are highly ranked for pertinent terms.

If you consider of web page titles as page headlines, they should be succinct but compelling, just like most headlines. How long should a title on a page headline not be?

Correct! Wrong!

Correct answer:
Maximum 12 words, or less, with approximately 60 characters including punctuation.

The majority of mobile searches ________________________, which distinguishes them from searches conducted on a home laptop.

Correct! Wrong!

Explanation:
The majority of mobile searches have a local objective. To highlight "local" in your mobile device ads, make sure to split your ads by device.

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