Sales Copy Frameworks 2 — Questions and Answers
Question 1: In the PASTOR copywriting framework, what does the 'R' stand for?
- Results (Correct answer)
- Repetition
- Relatability
- Relevance
Correct answer: Results
PASTOR stands for Problem, Amplify, Solution, Testimonials, Offer, and Results — the 'R' highlights the outcomes the customer can expect.
Question 2: Which framework is best described as 'Before, After, Bridge'?
- BAB (Correct answer)
- PAS
- AIDA
- FAB
Correct answer: BAB
The BAB (Before-After-Bridge) framework shows the reader's current painful state, the desired future state, and positions the product as the bridge between the two.
Question 3: A copywriter using the '4 Ps' framework lists Promise, Picture, Proof, and ___.
- Push (Correct answer)
- Price
- Persuade
- Purchase
Correct answer: Push
The 4 Ps of copywriting — Promise, Picture, Proof, and Push — end with a 'Push' that compels the reader to take action.
Question 4: What is the primary purpose of the 'S' step in the SLAP framework for headlines?
- Stop the reader's scrolling (Correct answer)
- State the main selling point
- Summarize the offer
- Stress the urgency
Correct answer: Stop the reader's scrolling
In SLAP (Stop, Look, Act, Purchase), 'Stop' means the headline must interrupt the reader's attention before anything else can happen.
Question 5: The 'FAB' copywriting framework converts product features into buyer benefits by following which sequence?
- Feature → Advantage → Benefit (Correct answer)
- Focus → Audience → Benefit
- Feature → Action → Buy
- Foundation → Appeal → Bridge
Correct answer: Feature → Advantage → Benefit
FAB connects a product Feature to its Advantage over alternatives and then to the specific Benefit the customer will personally experience.
Question 6: In the '5 Ws' pre-writing framework, which question is most critical for defining the target audience?
- Who (Correct answer)
- What
- Why
- When
Correct answer: Who
The 'Who' question defines the specific person you are writing to, which determines tone, language, and the pain points to emphasize throughout the copy.
Question 7: Which copywriting framework explicitly includes a 'Mechanism' step to explain why the solution works?
- PASTOR (Correct answer)
- AIDA
- BAB
- PAS
Correct answer: PASTOR
The PASTOR framework includes an explanation of the solution's mechanism, helping skeptical readers understand and believe why the product produces results.
Sales Copy Frameworks 2
In the PASTOR copywriting framework, what does the 'R' stand for?