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Frameworks Flashcards

7 cards from real Sales Copy practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Frameworks flashcards as text

  1. In the PASTOR copywriting framework, what does the 'R' stand for?

    Answer: Results

    PASTOR stands for Problem, Amplify, Solution, Testimonials, Offer, and Results — the 'R' highlights the outcomes the customer can expect.

  2. Which framework is best described as 'Before, After, Bridge'?

    Answer: BAB

    The BAB (Before-After-Bridge) framework shows the reader's current painful state, the desired future state, and positions the product as the bridge between the two.

  3. A copywriter using the '4 Ps' framework lists Promise, Picture, Proof, and ___.

    Answer: Push

    The 4 Ps of copywriting — Promise, Picture, Proof, and Push — end with a 'Push' that compels the reader to take action.

  4. What is the primary purpose of the 'S' step in the SLAP framework for headlines?

    Answer: Stop the reader's scrolling

    In SLAP (Stop, Look, Act, Purchase), 'Stop' means the headline must interrupt the reader's attention before anything else can happen.

  5. The 'FAB' copywriting framework converts product features into buyer benefits by following which sequence?

    Answer: Feature → Advantage → Benefit

    FAB connects a product Feature to its Advantage over alternatives and then to the specific Benefit the customer will personally experience.

  6. In the '5 Ws' pre-writing framework, which question is most critical for defining the target audience?

    Answer: Who

    The 'Who' question defines the specific person you are writing to, which determines tone, language, and the pain points to emphasize throughout the copy.

  7. Which copywriting framework explicitly includes a 'Mechanism' step to explain why the solution works?

    Answer: PASTOR

    The PASTOR framework includes an explanation of the solution's mechanism, helping skeptical readers understand and believe why the product produces results.