Media Relations Flashcards

What is the primary purpose of a press release in media relations?

Answer: To inform journalists of newsworthy information from an organization

A press release is an official written statement sent to media outlets to announce newsworthy events, helping journalists quickly understand the story.

The 'inverted pyramid' structure in press releases places:

Answer: The most important information at the top

The inverted pyramid format front-loads the most newsworthy facts so editors can cut from the bottom without losing critical information.

What does 'off the record' mean in media relations?

Answer: Information shared cannot be published or attributed

Off the record means the journalist agrees not to publish or use the information shared in any way, though this agreement must be established before the information is shared.

A 'media pitch' in PR is best described as:

Answer: A short, personalized email persuading a journalist to cover a story

A media pitch is a brief, tailored message to a specific journalist explaining why a story is relevant to their beat and audience.

What is a 'media list' in public relations?

Answer: A curated database of journalists, editors, and outlets relevant to an organization

A media list is a targeted contact database that PR professionals maintain to ensure the right stories reach the right journalists.

An 'embargo' in media relations means:

Answer: Journalists agree not to publish information until a specified date and time

An embargo gives journalists advance access to information with the condition they will not publish until the agreed release time, allowing them to prepare coverage.