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Public Relations Flashcards

7 cards from real Public Relations practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Public Relations flashcards as text

  1. Which PR tactic involves placing a company executive as a speaker at an industry conference to build credibility?

    Answer: Thought leadership

    Thought leadership positions executives as industry experts through speaking engagements, bylined articles, and media commentary.

  2. What is the primary purpose of a media kit?

    Answer: To provide journalists with essential information about an organization

    A media kit (or press kit) gives journalists ready-to-use background information, images, and contacts to facilitate accurate reporting.

  3. A company discovers a false rumor spreading on social media about its product causing harm. The BEST immediate PR response is to:

    Answer: Acknowledge the rumor publicly and share factual information promptly

    Proactively addressing misinformation with clear facts prevents escalation and demonstrates transparency.

  4. The PESO model in PR stands for which four media types?

    Answer: Paid, Earned, Shared, Owned

    The PESO model categorizes media as Paid (ads), Earned (media coverage), Shared (social), and Owned (brand-controlled content).

  5. Which metric best measures the effectiveness of a PR campaign's media coverage?

    Answer: Share of voice (SOV)

    Share of voice measures how much media coverage a brand receives relative to competitors, indicating PR campaign impact.

  6. An embargo in PR means:

    Answer: Providing information to media with an agreed release date and time

    An embargo is an agreement with journalists to hold a story until a specified date, allowing time for thorough reporting while controlling timing.

  7. What does 'newsjacking' mean in a PR context?

    Answer: Inserting a brand into a breaking news story to gain media attention

    Newsjacking is the practice of capitalizing on trending news events to promote a brand's relevance and earn media coverage.

How this page was made: written with AI tools and published by Nathan Beja, founder of Practice Test Geeks, who is responsible for its content. Exam facts are checked against the official sources listed below. Not reviewed by a subject-matter expert. Editorial policy

Sources & references

Exam facts on this page (fees, format, dates, passing scores) are checked against these official sources; the date is our last check. Editorial policy

  1. accreditation.prsa.org — Renewal, registration, retake fee, retake policy, score release, test dates, eligibility, fees, exam format · verified Oct 2026
  2. nspra.org — Test delivery · verified Oct 2026