Proposal Writing Training Executive Summary Writing 2

Question 1

Which sentence best opens an executive summary?

Accepted Answer

[Client Name] faces a critical challenge in X, and our solution will reduce costs by Y%.

Answer

Opening with the client's challenge and your measurable benefit immediately demonstrates understanding and value.

Question 2

What does 'win themes' mean in the context of an executive summary?

Accepted Answer

Recurring key messages that highlight your unique advantages throughout the proposal

Answer

Win themes are the compelling, differentiating messages woven throughout the proposal to reinforce why your offer is superior.

Question 3

How should discriminators be presented in an executive summary?

Accepted Answer

Clearly stated as specific advantages over competitors, tied to client benefits

Answer

Discriminators must be explicitly tied to client benefits so evaluators immediately see why your approach is superior.

Question 4

Which of the following is NOT recommended in an executive summary?

Accepted Answer

Extensive footnotes and citations

Answer

Extensive footnotes clutter the executive summary and distract from the concise, persuasive message it must deliver.

Question 5

A compliance matrix in relation to the executive summary is used to:

Accepted Answer

Ensure every RFP requirement is addressed somewhere in the proposal

Answer

A compliance matrix maps each RFP requirement to a specific proposal section, ensuring no requirement is missed.

Proposal Writing Training Practice Test