Proposal Writing Training Executive Summary Writing 2

Question 1

Which sentence best opens an executive summary?

Accepted Answer

[Client Name] faces a critical challenge in X, and our solution will reduce costs by Y%.

Answer

Our company was founded in 1998 and has 200 employees.

Answer

We are pleased to submit this proposal in response to your RFP.

Answer

This document contains six sections and an appendix.

Question 2

What does 'win themes' mean in the context of an executive summary?

Accepted Answer

Recurring key messages that highlight your unique advantages throughout the proposal

Answer

Celebratory language used after contract award

Answer

A list of past contract wins

Answer

Themed graphics and color schemes

Question 3

How should discriminators be presented in an executive summary?

Accepted Answer

Clearly stated as specific advantages over competitors, tied to client benefits

Answer

Hidden in the appendix

Answer

Listed alphabetically

Answer

Described only in the technical section

Question 4

Which of the following is NOT recommended in an executive summary?

Accepted Answer

Extensive footnotes and citations

Answer

Quantified benefits

Answer

Client-centric language

Answer

A clear statement of understanding

Question 5

A compliance matrix in relation to the executive summary is used to:

Accepted Answer

Ensure every RFP requirement is addressed somewhere in the proposal

Answer

Replace the executive summary entirely

Answer

Summarize the budget

Answer

List team certifications

Question 6

Why is it important to avoid using internal jargon in an executive summary?

Accepted Answer

Decision-makers may not be technical experts and need to understand the value quickly

Answer

It makes the proposal look informal

Answer

It violates RFP rules

Answer

It increases page count unnecessarily